Primary market research, collecting the data

One way we collected the questionnaire date was through focus groups with various age groups at our school. This meant the age groups were already clustered together, making information more valid and easier to collect. By having the candidates sat down with time to spare, it meant we could delve deeper into their reactions and expand on what they wrote on the forms provided.

This particular group was a year 10 class, and with permission from the teacher in charge we spent some time working with them to see exactly what they thought of the song and whether or not they were our specific target audience. The results were interesting as we found mixed opinions with a large majority liking Drum and base, as well as liking the Alternative rock song! We found out that the candidates who did not enjoy the song shared similar reasons. For example the main reason the focus group did not like the song was because of the slow tempo. This was further outlined when a large segment of the group raised their hand to liking fast pace drum and base group pendulum.