Inspiration for music video!

Once we had chosen our song, and studied the genre into some deapth we had to decide on what styles we wanted to choose before planning out the video and filming. We watch many real life music videos and jotted down several ideas and styles which we could possibly use. It was important to carefully taylor the video as although we had recieved many ideas from our focus groups the way in which to represent them was questionable.



HURTS





Although the band are not of the same genre as Snow Patrol, we liked the style of concept used in their videos and this is where we came up with the idea of a symbolic dance in contempory, classy dress. Although the group are of a different genre, the pace and rhythm of the song is very similar which is one reason why we decided to take inspiration from Hurts. It was not only the dance from this video that inspired us, we were struggling to get the cutting to look proffessional enough as because of the slow moving tempo the number of cuts we could use were limited.



We also closely studied many of Snow Patrol's own music videos. However as our chosen song did not already have a video, we had the upper hand as this meant that our production would not be influenced by any real video. We kept the convention found in most of Snow Patrol's videos of the main singer miming the lyrics which of course was part of our performance in our video.


As well as the miming, we were also, like in the Hurts videos, inspired by the concepts put forward in Snow Patrol's video Run. These aspects were the main influences of our choices in the planning and creation of our music video and ancillary tasks. Of course it was not only these videos that helped us to plan and design our finished product but of course we were also inspired by our audiences ideas and thoughts.


Merging some of these ideas with the genre characteristics shown above was the basis for our finished music video. Some of these ideas we considered and used were, the idea of some performance (miming and dancing), broken dreams (which were conveyed by symbolism), some slow motion effects, and of course the grey sad exteriors seen in the majority of the imagry.