We looked through Band sites with a similar target audience to Snow Patrol including Snow Patrol's own site to find out what elements make a good Internet site.
After analysing the band sites of, Elbow, Coldplay, Radio Head, Biffy Clyro, and Kings of Leon we depicted several key features that was apparent on each site.
1) Dark Colours
After analysing the band sites of, Elbow, Coldplay, Radio Head, Biffy Clyro, and Kings of Leon we depicted several key features that was apparent on each site.
1) Dark Colours
With the exception to the Kings of Leon's site, all others used predominantly dark colours as the background for their pages. Even though the Kings of Leon did not use colours as dark as the others, it still could not be described as vibrant. Black was the most frequent colour used on each website and was often supplemented by colours such as reds and browns. It could be said it reflects the image the band are trying to promote and the themes introduced in their music.
2) Headings and Pages
Several common key pages branch off from the main site on the band websites. Examples of this include, Interviews, Forums, Gig Dates, Merchandise, Gallery.
The idea of this is to give fans any additional information they want about the band, which of course crafts and image of the band to the consumer. Information, gig dates, and forums not only give the audience an entertainment factor but make each band appear more credible. These additional pages usually found of the main homepage, are either located at the top of the site on a navigation bar, or down the side vertically for easy to use access by users.
3) Text used - Fonts, Style, Size
Each site obviously uses slightly different font types, however each use a similar idea of contrasting colours and block writing for headings. The contrasting colours (usually white) make navigating the website much easier as headings and text stand out and are easy to read. Fonts follow a standard sans serif format so the eye can follow the text with ease.
4) Bad Site
2) Headings and Pages
Several common key pages branch off from the main site on the band websites. Examples of this include, Interviews, Forums, Gig Dates, Merchandise, Gallery.
The idea of this is to give fans any additional information they want about the band, which of course crafts and image of the band to the consumer. Information, gig dates, and forums not only give the audience an entertainment factor but make each band appear more credible. These additional pages usually found of the main homepage, are either located at the top of the site on a navigation bar, or down the side vertically for easy to use access by users.
3) Text used - Fonts, Style, Size
Each site obviously uses slightly different font types, however each use a similar idea of contrasting colours and block writing for headings. The contrasting colours (usually white) make navigating the website much easier as headings and text stand out and are easy to read. Fonts follow a standard sans serif format so the eye can follow the text with ease.
4) Bad Site
A good example of a bad website is Coldplay's site. The colour scheme is hard to read and the site is generally hard to navigate due to the random layout. It does not follow the scheme common in the other band sites such as bold, clear titles and an easy to navigate side/top bar. However again the dark colours are incorporated once more on this website, as are in the others.
MARKET RESEARCH
We decided to use online question forum Yahoo Answers!Waiting 3 days after posting the question, I then gathered the responses I received and made note of the most popular suggestions. These were:
-an interesting but brief band biography
-members of the band and what they play
-access to play music on the site
-neat presentation
-dates showing the band/artists' next shows or tours
-a link to the artists' store
-a contact page. where members of the industry or fans can contact the artist
-easy to navigate
-consistent colour scheme
-links to Youtube, Facebook, Twitter etc
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