The three main video styles we are considering

the content of the video depends largely on what we want to achieve from the finished product, meeting as many of the demands of the audience as possible to increase our target market and expand customer base.

We are investigating the three main styles of video, Performance based, Narrative based, and Concept videos, which are to be explained below.

1) Performance based

This style of video uses the band/artist/group throughout the majority of the production. This style is usually used in genres such as rock, alternative and indie. The costing on this type of production are also most likely to be the lowest as the producers are in effect giving the audience the most realistic image of the band as it is only the band they are showing. The downside of this is that the band will need to be relatively established to pull off the video, or else interest will become saturated.

A good example of this is :


2) Narrative based

Thia style uses imagery to produce a story for the audience to follow. The video sometimes links to the lyrics of the song, but not always. Often these videos are produced from clips from films that they have been featured in. This seems to be used a lot in slower songs, and often tend to be love stories.

A good example of this would be:

3) Concept based

This is based around a single idea or concept and are usually unusual and obscure, even surreal for the audience. This unusual content is an attraction to many consumers which draws them in. Concept videos usually are combined with one of the other two styles as the market demands for greater accessibly rather than the somewhat niche that is pure concept art.

Which to use???

We decided that from the market research undertaken our best choice for the genre of music and audience would be a mixture between concept and performance art. This would allow an 'arty' style of entertainment to be achieved which for our piece would most likely contain dancers! This mixed with the performance based style not only fits in with the common aspects contained within rock/indie videos, but also meets the demands of the audience, which we found out from our primary and secondary research.

We had based our original idea around a narrative video, however to act out a credible story line posed potential issues as we found it tricky to brake away from cliche's and get the standard anywhere near industry level.