effective advertising record labels use to promote the artist

Without advertising artists wouldn't be able to sell the product. It is important to take the product to the consumer as the chances of a respectable number of 'could be fans' searching for the products are unlikely. This is why the music industry must use the correct advertising to market their products and increase sales revenue.

Website -

Websites are a great promotional tool for musicians, however this online approach only has a large impact when for the use of the bands existing fans, or people who know how to find the website. Websites allow fans to buy merchandise such as T-Shirts, mugs, hats etc. This of course allows the band brand to branch out, meaning everyone who wears the merchandise is endorcing the artists! Websites also allow for music to be bought and many independant musicians offer their music for an optional payable fee, where fans pay whatever they want for the products. This ensures fans are happy, and the independant musicians recieve some funding to keep there careers going.

I-tunes

I tunes of course is a huge advertising opportunity for musicians. The updates main page on the program shows new albums releases by bands and any new singles etc that are released. This platform however does have its bounderies. The limited advertising space more than likely means that the cost will be high. This would indefinatly limit the usage by smaller less established bands and be dominated by the better known musicians.

Amazon

When customers who buy from amazon log in there is a page displayed which has already analysed past purchases and recommends products which are tailored to the individual shopper. This is fantastic for musicians as it means they can rely partly on similar bands from their genre to advertise, and then be displayed in the 'products you may enjoy' section and intrigue consumers to try their products. This kind of sale will more than likely lead to website hits and further merchandise purchases meaning the band/group will recieve increased cash flow.

Spotify

Spotify is a relativly new music streaming download which offers customers free music to enjoy with restrictions of use, as they can only listen to the songs on the program and can not copy. Spotify like itunes has advertisment slots which updates and is a good platform for consumers to get a taste of various genres and artists through suggestions and ads.

Gigs/performances

When bands perform live, they not only have the chance to play songs that their fans already know from past albums but it gives them the opportunity to perform new music which may have only just been released and is not widely known yet.