Digipak design and information

<<<--- Digi-Pak design

The images on the design reflect the ones used in the music video so audiences can make a connection between the two. As well as this by using the similar images as in the music video, audiences will likely see the song behind the video as a feature song which is a foundation for the album.

Colour scheme

The colouring of the pictures was created by changing the contrast and lighting to give the images a golden tint and give the scene a warmer feel. We decided to do this because it also give the image a surreal look, and further enhances the idea that the image has deeper implications and symbolic content.

Titles and headings

The titles shown on the edge of the horizon, contrasts well against the sky making it easy to see by consumers. The font we chose took some time to choose, as it was important not to make the text look tacky or out of place. For this reason we used smooth text which made the writing easy to read and look 'classy' to the eye.

On the back of the album cover the text shown is in the same font, however is much smaller as more information needs to be displayed. The text is in symmetrical positions in list form on the exterior to make it easier to read for the audience.

IMAGES

We decided to use the images of the horse and the girl again as they are a memorable part of our music video, and probably the most symbolic! The horse is symbolic for the women in the relationship as it represents beauty rather than sexuality which is what we deliberately wanted to avoid, hence the use of a horse. We did not want Laura Mulvings male gaze theory to come into practice when consumers thought of our video and when looking for our album.

Due to the pictures importance, we decided to display two variations of the same theme, on the front and back of the digipak cover. Similarly to the website design we used a continuous theme across all three of the platforms to help create a connection between all three of our media products.

The Intertior and fold outs

The digi-pak is of course designed to include additional fold out flaps which include extra images and other information. On the actual fold out flap itself we decided to place again the song list which is also shown on the exterior of the cover. Following the same colour scheme as was shown on the back cover of the album, but without the images, creates a clearer, more dominant source to locate track numbers. The Digi-pak template we chose only contains one fold out, but did have 2 interior slots to place additional images. We decided to use two photos of the lead singer from our music video to fill these slots. Although the images are features in our video, they can also be directly related to the other songs on the album as the singer is expected to be in other videos if there are any.This was so that, instead of only creating links for the one track, we could create a more diverse range of consumer links, which stopped the product looking more like a single track release.
Limited edition bonus material

After creating the website we decided to create and design a limited addition, multi format package which was only available for purchase off the band website. We were inspired from real band websites and by using photo shop we managed to create a simple, but professional image to represent our additional product. The package includes 2 Cd's one with bonus tracks on, and 3 vinyl copies which are kept in the digi-pak inspired sleeve.

The reason for the additional design of this product was to maximise the credibility of our overall band promotion. As we changed the name of the band, we though it especially important to increase the media platforms that the band could be accessed on, hence the creation of the vinyl and CD versions.