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Saturday, 8 January 2011

secondary Market Reasearch


Snow Patrol are an Alternative rock band which formed in Glasgow, 1994. The band have released 5 albums to present date.

Due to the reasonably long life of the band from (1994- present) they appear to appeal to many market segments and age groups ranging from 15-30. From various websites and our own knowledge, we know that Snow Patrol are ''counter-mainstream'' and hold ''indie'' roots. This suggests that their audience will follow a certain style and ''underground'' stance when they decide which music they will choose to listen to.

Snow Patrol rose to national fame with their major label debut, ‘Final Straw’, in 2003, which sold over 3 million copies world-wide. Their next studio album, ‘Eyes Open’, (2006) and its hit single "Chasing Cars", propelled the band to greater international fame selling over 6 million copies world-wide. In 2008, ‘A Hundred Million Suns’ was released and soon after in 2009 their first compilation album, ‘Up to Now’. Throughout Snow Patrol’s complete body of work from singles, albums, music videos and live performances, the band has not only made millions but has been nominated for 27 awards and won 10 including

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