Convergence is the process by which a range of media platforms are interrogated within a single piece of media technology.
A good example of this is Apple's IPhone. The Iphone's primary purpose is to be a phone, but also includes an MP3 player, FM radio, and a web browser!
In relation to our chosen industry production, the music industry has to converge with elements of the film industry to produce products such as music videos, as the visual elements are filmed and edited similarly to a film or television show and the audio side of the production which of course stems out from the music industry. A music video does not stop simply at the convergence of the film and music industry's, but later introduces other media platforms into it's mixture when the video is being distributed and promoted.
When the music industry promotes it's products it has many choices, popular choices include convergence with radio, television and online sharing, engaging in a poly-platform infrastructure.
As technology has developed over the years, a greater selection of different platforms are available to converge. For example in the 50's the music industry were severely limited in which media platforms to merge with, as there was not many around suitable, relying largely on only the radio for promotion. Where as today, the development of media platforms such as the Internet (social network, file sharing and fan sites), radio and television.
A good example of this is Apple's IPhone. The Iphone's primary purpose is to be a phone, but also includes an MP3 player, FM radio, and a web browser!
In relation to our chosen industry production, the music industry has to converge with elements of the film industry to produce products such as music videos, as the visual elements are filmed and edited similarly to a film or television show and the audio side of the production which of course stems out from the music industry. A music video does not stop simply at the convergence of the film and music industry's, but later introduces other media platforms into it's mixture when the video is being distributed and promoted.
When the music industry promotes it's products it has many choices, popular choices include convergence with radio, television and online sharing, engaging in a poly-platform infrastructure.
As technology has developed over the years, a greater selection of different platforms are available to converge. For example in the 50's the music industry were severely limited in which media platforms to merge with, as there was not many around suitable, relying largely on only the radio for promotion. Where as today, the development of media platforms such as the Internet (social network, file sharing and fan sites), radio and television.
Our group have converged several media platforms to achieve a realistic product. By merging our chosen song with a visual element we created a proffesional and successful video. Progressing from this we combined the themes and elements developed between the music video and audio track to create a website and digi-pak design to a proffessional standard. I becomes clear that the visual element is key to our convergence of media platforms and technologies.
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