What is Goowin's theory?
Goodwins theory is based upon 8 main principles;
1)Links between lyrics and visuals
2)links between music and visuals
3)Genre characteristics
4)Intertextual reference
5)Notions of looking ( male gaze?)
6)voyerism
7) Demands of record label
8)Performance based, narratvie based or concept based music videos
Goodwin's theory allows us to analyse or compare a music video/s in depth and cover all the vital elements that a video will contain or be a part of. It allows us to see trends and connections between genre and content.
THE MALE GAZE THEORY!
The maile gaze theory suggests that the media produces imagry that is 'through the eyes of a man'. This of course often results in women being seen as sex objects, less powerful and often less intelligent. This theory is used largely in certain music genres such as rap, and R&B. With male rappers displaying 'power' it is not uncommon to see half naked women shown lower than the artists to give the audience the idea of power, and seductive powers.
REVERSE MALE GAZE THEORY!
Although not as common, it is possible for the opposit of the male gaze theory to take place. This is simply media through the eyes of women, making men the sex objects here, and the common steryotype of stupidity. A good example of this is the Alpon advert for breakfast cerial in which the ad starts of displaying 5 women doing aerobics in front of a lake and the narrater then says,' But this would be sexist'. The imagry then changes to men doing aerobics and the speach ,'That's better'.
Friday, 15 October 2010
How has cencorship of the market decreased over the years?
Over the years many media productions have shook the market and caused controversy and outrage to the establishment. Although this is common in the music video industry it also applies over the whole media market. For example when famous director Alfred Hitchcock released his legendary 'Psycho' in 1960 the film was almost band due to the opening scene showing a couple having an affair.
Famous channels that host music videos such have MTV have been criticized as over censoring what they show for years. Although censorship in the market has decreased due to gradual changes in the populations attitudes and values, we hear bleeped out words, deemed inappropriate and extreme sexual imagery removed.
Many modern songs today that have words removed or censored include;
-Akons - 'i wanna fuck you' - where the word 'fuck' was changed to 'love'
-Maroon 5 - 'Misery' - where violence is buffered by animated flowers and props such as knifes have been replaced with animations such as ice cream cones etc.
Although censorship has decreased over the years, it is still in place and will always provide a boundary in civilised communities. It is easy to say that censorship has platoed over the last 5-10 years and has hit a boundary that is deemed to be pushing social views of the public. However this could be said in 1970, as it seems the media are always pushing the boundaries of what is acceptable to raise public interest, and make their products have a dangerous element that provides enjoyment for many of it's consumers.
It is important to also point out that the music industry as well as the film industry which are interlinked, now have many more formats in which to distribute their products making it increasingly hard for cencoring powers to limit content. The biggest being the world wide web of course.
Famous channels that host music videos such have MTV have been criticized as over censoring what they show for years. Although censorship in the market has decreased due to gradual changes in the populations attitudes and values, we hear bleeped out words, deemed inappropriate and extreme sexual imagery removed.
Many modern songs today that have words removed or censored include;
-Akons - 'i wanna fuck you' - where the word 'fuck' was changed to 'love'
-Maroon 5 - 'Misery' - where violence is buffered by animated flowers and props such as knifes have been replaced with animations such as ice cream cones etc.
Although censorship has decreased over the years, it is still in place and will always provide a boundary in civilised communities. It is easy to say that censorship has platoed over the last 5-10 years and has hit a boundary that is deemed to be pushing social views of the public. However this could be said in 1970, as it seems the media are always pushing the boundaries of what is acceptable to raise public interest, and make their products have a dangerous element that provides enjoyment for many of it's consumers.
It is important to also point out that the music industry as well as the film industry which are interlinked, now have many more formats in which to distribute their products making it increasingly hard for cencoring powers to limit content. The biggest being the world wide web of course.
Indie music - what it is?
Our group are swayed more towards the genre of Indie Rock such as artists like;
- The Kooks
-The Hoosiers
-Razorlight
-The Wombats
-Arctic Monkeys
'Indie rock is a genre of rock, and a means of producing that music, that originated in the United Kingdom and the U.S in the 1980's. It is rooted in earlier genres such as alternative, post punk, and new wave.' - Sourced from wikipedia
The artists themselves
Indie artists are usually presented as scruffy, usually male and are often shown playing there instruments as the music itself provides a more genuine style of music in comparison to the electro/pop genre where mainly synthesisers are used to give artificial sounds.
The word 'Indie' is an abbreviation from the the phrase 'Individual record label'. this simply means any record label that is not owned by the few large labels and instead remain 'independent'.
There appears to be two types of understanding of what the Indie rock genre is. For example many people class indie rock as any song produced through the independent music labels such as Domino Records. This means that any artist that is signed under these labels can be classed as 'Indie'. However the second perception of the term 'Indie Rock' is as a genre of music itself. Instead of how it's made it is the sound that is classified into the genre. This appears to be the most common way the term is defined in modern society as the majority of consumers seem unaware of the record industry in general, but are subject to the audio tracks and artists everyday!
With the use of Internet sites it allows independent record labels able to promote their products with a relatively low cost, instead of artists taking the path of a major label which of course will inject large cash investments into promoting their clients. The major contract difference between an independent label and a major label is that independent labels tend to offer higher royalties in comparison to the major labels. This is usually because the independent labels have much lower costs due to lower levels of promotion and marketing. Independent labels do have some downfalls such as a lack of resources due to a lower initial capital investment. The appeal for many artists to take on an independent label are that they receive more flexibility and freedom compared to signing with a major label. Many independent labels are a simple one or two man operation making the work in hand very personal and closely linked to the people running the operation as well as the artist.
Many artists sign with a major label because they believe they are more likely to because famous. This is not necessarily the case, as only around 1 in 10 Cd's released by major labels actually make a profit. It could be argued also however that since 1991 only 12 independent labels have been able to reach the top spot on the billboard 200 chart showing that maybe they do not have the same scale of sales output as these larger firms.
- The Kooks
-The Hoosiers
-Razorlight
-The Wombats
-Arctic Monkeys
'Indie rock is a genre of rock, and a means of producing that music, that originated in the United Kingdom and the U.S in the 1980's. It is rooted in earlier genres such as alternative, post punk, and new wave.' - Sourced from wikipedia
The artists themselves
Indie artists are usually presented as scruffy, usually male and are often shown playing there instruments as the music itself provides a more genuine style of music in comparison to the electro/pop genre where mainly synthesisers are used to give artificial sounds.
The word 'Indie' is an abbreviation from the the phrase 'Individual record label'. this simply means any record label that is not owned by the few large labels and instead remain 'independent'.
There appears to be two types of understanding of what the Indie rock genre is. For example many people class indie rock as any song produced through the independent music labels such as Domino Records. This means that any artist that is signed under these labels can be classed as 'Indie'. However the second perception of the term 'Indie Rock' is as a genre of music itself. Instead of how it's made it is the sound that is classified into the genre. This appears to be the most common way the term is defined in modern society as the majority of consumers seem unaware of the record industry in general, but are subject to the audio tracks and artists everyday!
With the use of Internet sites it allows independent record labels able to promote their products with a relatively low cost, instead of artists taking the path of a major label which of course will inject large cash investments into promoting their clients. The major contract difference between an independent label and a major label is that independent labels tend to offer higher royalties in comparison to the major labels. This is usually because the independent labels have much lower costs due to lower levels of promotion and marketing. Independent labels do have some downfalls such as a lack of resources due to a lower initial capital investment. The appeal for many artists to take on an independent label are that they receive more flexibility and freedom compared to signing with a major label. Many independent labels are a simple one or two man operation making the work in hand very personal and closely linked to the people running the operation as well as the artist.
Many artists sign with a major label because they believe they are more likely to because famous. This is not necessarily the case, as only around 1 in 10 Cd's released by major labels actually make a profit. It could be argued also however that since 1991 only 12 independent labels have been able to reach the top spot on the billboard 200 chart showing that maybe they do not have the same scale of sales output as these larger firms.
Thursday, 14 October 2010
Music videos through the ages!
Although music videos were developed to some extent far before the 1980's, from then onwards was when the real rise in interest and large development predominantly by the MTV corporation. The promotion of music videos by MTV was so large that in China music videos where known simply as 'MTV's'.
Techniques often used include;
-Animation
-live action
-documentaries
-Abstract film
The long running TV show Top of the Pops began playing music videos on the show in the late 70's to promote the artists on the show and increase sales. the fact that the BBC placed strict guidelines and limits on the number of videos top of the pops could play shows that at the time, attitudes and values where much different to today.
Techniques often used include;
-Animation
-live action
-documentaries
-Abstract film
The long running TV show Top of the Pops began playing music videos on the show in the late 70's to promote the artists on the show and increase sales. the fact that the BBC placed strict guidelines and limits on the number of videos top of the pops could play shows that at the time, attitudes and values where much different to today.
Music videos appear to have gone mainstream when in 1981 MTV launched and played the well known track, ' video killed the radio star'. It was clear at this point that by the end of t
he decade music videos where to play a large part in selling records all over the world.
Large landmarks in the industry such as Micheal Jackson's 'Thriller', released in 1983 lasted 14 minutes and cost more than half a million U.S Dollars.
Modern day allows for a much broader scale of distribution to the market. For example, any individual with access to the Internet can watch almost any music related product such as videos etc. through websites such as YouTube.com. The increase in consumer options will have certainly effected the TV industry as consumers now have the resources to not view the TV at all if cho
sen as all information can be found online!
he decade music videos where to play a large part in selling records all over the world.Large landmarks in the industry such as Micheal Jackson's 'Thriller', released in 1983 lasted 14 minutes and cost more than half a million U.S Dollars.
Modern day allows for a much broader scale of distribution to the market. For example, any individual with access to the Internet can watch almost any music related product such as videos etc. through websites such as YouTube.com. The increase in consumer options will have certainly effected the TV industry as consumers now have the resources to not view the TV at all if cho
sen as all information can be found online!
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